This one is a "friends of friends" kind of story. A friend of mine has two friends who experienced disasters at the same time: one had a car taken away by a tornado, and the other had a house burn down. They decided they needed shirts. Since they're both in show business, they decided they wanted something that had a "take it on the road" kind of feel. Thus was born "The Windy and Sparky Show."
Some people are really strange, but often likeable.